SAM's annual review of the latest trends in products and programs for the alpine and snowboard rental business.
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The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products.
Rental bootfitting is an opportunity to educate guests—and provide a fit that will set them up for success.
Once the red-haired stepchild of the ski and ride world, rental equipment has become the family’s blossoming honor roll student. Rental equipment is a key factor in the important quest to recruit and retain newcomers to riding and skiing. Suppliers and resorts are both taking steps to improve the first-time experience, as well as the return-visit experience.